Aunque hay más componentes publicitarios que puedes probar más allá del texto, los elementos visuales y los titulares, ahora deberías tener un anuncio muy eficaz después de estas tres pruebas.
Para determinar qué anuncios son los ganadores de cada prueba, concéntratee en tu costo por conversión. Esto podría ser un cliente potencial que llega a tu sitio web, alguien que proporciona su correo electrónico o número de teléfono, o una compra. Donde sea que obtengas el mayor valor es donde debes declarar a tus ganadores.
En este artículo se describen algunas otras métricas clave a tener en cuenta sobre cómo evaluar el rendimiento de los anuncios de Facebook.
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